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Advertising in Arab World

This book displays matters concerned with advertising in Arab world and its impact on the behaviour of childern, youths and women. The book also clarifies experimental and scientific foundations which advertising industry depend upon, texts, images and production that are related to advertising, and how to present the advertisment in all available media.
It is a comprehensive book benefits all workers in the field of advertising in order to study style, economics and effects of advertisement in all directions.

Code        :   977-399-093-1
Publisher :   Hanan Yousof
Pages Nho :   256
Size         :   0